Crafting Urban Sophistication at Truss: A Case Study in Cost-Effective Modern Design

In a build­ing that once housed a soda man­u­fac­tur­ing plant, Truss is a new­ly estab­lished urban din­ing hotspot in a thriv­ing area of Lynch­burg, Vir­ginia. The restau­rant own­ers and project lead­ers had an ambi­tious goal to com­bine mod­ern aes­thet­ics with top-tier func­tion­al­i­ty, all while care­ful­ly con­sid­er­ing costs—and they were stead­fast in their vision for the com­plet­ed space. 

The jour­ney from con­cept to real­iza­tion was led by the tal­ent­ed design­ers behind Truss, a team of vision­ary experts that Old Domin­ion Fur­ni­ture Co. was hon­ored to sup­port and col­lab­o­rate with. 

Challenge: Balancing Aesthetics with Practicality

The pro­jec­t’s pri­ma­ry chal­lenge lay in mar­ry­ing a spe­cif­ic cus­tom design vision with the prac­ti­cal neces­si­ties of restau­rant fur­ni­ture. Truss aimed for a sleek and sophis­ti­cat­ed urban loft vibe, demand­ing a pre­cise blend of style and dura­bil­i­ty. 

The metic­u­lous selec­tion of wood species and the pre­ci­sion of angles were piv­otal, as minor devi­a­tions could sig­nif­i­cant­ly esca­late costs or detract from the desired look. Nei­ther the Old Domin­ion team nor the restau­rant design­ers were will­ing to com­pro­mise on bud­get or aes­thet­ics, which required a high­ly inten­tion­al strategy—a chal­lenge that our crafts­men were hap­py to con­quer. 

Solution: Collaborative Precision and Innovation

Old Domin­ion’s approach pri­or­i­tized both inno­va­tion and col­lab­o­ra­tion, focus­ing on a seam­less inte­gra­tion of design aspi­ra­tions and func­tion­al require­ments. By engag­ing in in-depth dis­cus­sions with the design team and pro­vid­ing insight­ful sug­ges­tions, Old Domin­ion helped refine the fur­ni­ture designs and man­u­fac­tur­ing process­es to be equal parts cost-effec­tive and aligned with the archi­tec­tur­al vision. 

Key goals were sup­port­ed with fac­to­ry tours and ongo­ing per­son­al inter­ac­tions, strength­en­ing pro­fes­sion­al rela­tion­ships while ensur­ing every piece of fur­ni­ture was craft­ed with pre­ci­sion and care. Through­out the process, open com­mu­ni­ca­tion and a strong part­ner­ship were the foun­da­tion for build­ing an out­stand­ing final result. 

As an Old Domin­ion Fur­ni­ture Co. team mem­ber stat­ed, “Truss came to us with a spe­cif­ic vision, and with our capa­bil­i­ties and com­mit­ment to col­lab­o­ra­tion, we were able to deliv­er. The project went very smooth­ly, and the own­ers were very involved—which cer­tain­ly con­tributed to the flaw­less exe­cu­tion.”

Results: Seamless Execution and an Elevated Dining Experience

Today, the suc­cess of both the project and the now-com­plet­ed Truss proves just how valu­able effec­tive col­lab­o­ra­tion and expert crafts­man­ship can tru­ly be. 

Old Domin­ion’s com­mit­ment to qual­i­ty was evi­dent in every aspect, from the metic­u­lous field mea­sure­ments to the final instal­la­tion. The fur­ni­ture not only enhanced the restau­ran­t’s sophis­ti­cat­ed vibe and suit­ed bud­get needs but also deliv­ered dura­bil­i­ty and com­fort, cru­cial for a bustling urban eatery.

These accom­plish­ments were mir­rored in the high cus­tomer sat­is­fac­tion, with Truss quick­ly becom­ing a favorite des­ti­na­tion for guests seek­ing a styl­ish yet com­fort­able atmos­phere. The glow­ing feed­back and sub­se­quent repeat busi­ness from Truss guests under­scores the pow­er­ful impact of excep­tion­al design and craftsmanship—two advan­tages you can always count on when part­ner­ing with Old Domin­ion Fur­ni­ture Co.